Promotional products are a great way to get your brand directly in the hands of your customers. However, it’s not uncommon to run into problems with printing your logo or company name on specific items. With help from graphic design in Wausau, WI, you can put your logo on just about anything. At Four Seasons Screen Printing, we can help give you some ideas of ways you can use graphic design to make great promotional items.

Create your brand identity

Your logo and other designs that you use for promotional items say a lot about your brand identity. Everything from the color palette you choose to the shapes involved to the presentation of your company name, there’s a lot that goes into your brand identity. A graphic designer can help you present your brand in a way that’s consistent with what you do and how you want to convey yourself to your customers.

Use different versions of your logo

It’s a good idea to have different versions of your logo to be used in different situations. Having a secondary or tertiary logo is great for versatility in application with marketing materials and other promotional items. Having an icon-type logo that you can put on a small item is great to have as well. You can use variations of your logo for special items where your primary or secondary logo won’t fit. A graphic designer can help you create versions of your logo or manipulate what you have to work with your promotional items.

Make stickers

Stickers are a great way to get your logo in front of customers and keep it there. Many people love to collect stickers to put on their water bottles, laptops, tablets, and plenty of other places. It doesn’t matter what the sticker is for, people will take it if it looks good. Your graphic designer can help you create fun and eye-catching designs for stickers that people will love.

Make fun t-shirts

There was a ‘90s cartoon where two characters created a plot to take over the world by giving away t-shirts. The idea behind the giveaway is that everybody loves a free t-shirt. While you probably won’t take over the world by giving away t-shirts with your logo on them, you’ll certainly gain some loyal customers. In addition to creating loyal customers, you’ll get low-cost marketing as people wear a t-shirt around town or even mow the lawn. A shirt doesn’t need to be anything special, but you can make fun designs with help from a graphic designer.

Incorporate your brand on fun items

You can use just about anything as a promotional item. All you need to do is find a way to get your logo or company name on it. Everything from pens to lanyards to water bottles to phone chargers can be used as a promotional item. However, it’s important to remember that you might need to manipulate your logo to fit properly on an item, but you can work with a graphic designer to find a way to make it fit. Whether you want to use a secondary or tertiary log is up to you, but the possibilities are endless.

Get in touch for more ideas

You can learn more about graphic design in Wausau, WI, and create beautiful promotional items. Reach out to our team at Four Seasons Screen Printing by calling 715-845-1146 or sending a message using our online contact form. We can help you create beautiful designs to use for promotional items for your business.