If you run or work with a screen printing company Wausau businesses rely on, the year isn’t divided into “busy” and “slow.” It’s divided into seasons. Each season brings a different type of customer, a different kind of order, and a different reason people need shirts, hoodies, hats, or promotional items.
For local companies, schools, nonprofits, and event organizers, custom apparel isn’t a luxury. It’s part of how they operate. And for a screen printer serving Wausau and Marathon County, those needs show up year-round.
Here’s how the opportunities break down across a full calendar year.
Winter feels quiet from the outside. Fewer outdoor events. Less foot traffic. But behind the scenes, it’s a steady season for a screen printing company Wausau organizations trust.
This is when schools and teams plan ahead. Basketball, hockey, wrestling, and indoor club sports all need uniforms and spirit wear. Booster clubs order hoodies and long-sleeve tees. Parents want gear that holds up through the season.
Local businesses also use winter to reset. New hires start in January. Companies update branded apparel for the year. Safety gear, work shirts, embroidered jackets, and hats move fast when temperatures drop.
Nonprofits plan winter fundraisers. Churches, food drives, and community programs order shirts early so they’re ready when events launch in late winter or early spring.
Winter orders are less about urgency and more about preparation. Files are cleaner. Quantities are clear. It’s a season that rewards experience and process.
Spring flips the switch.
Schools ramp up fast. Track, baseball, softball, soccer, and lacrosse all need uniforms. Clubs order shirts for competitions and trips. Graduation shirts start coming in. And schools often launch online stores so parents can order directly.
Fundraisers are everywhere. 5Ks. Walks. Charity events. Community cleanups. Most of them need shirts, and most of them need them on a deadline. Spring is when timing matters.
Local businesses also refresh their look. New logos roll out. Trade shows and open houses come back. Staff shirts and promotional products get reordered.
For a screen printing company Wausau groups depend on, spring is about volume and coordination. Many orders overlap. Turnarounds matter. Communication matters even more.
Summer is the busiest season. No question.
Festivals, races, and community events fill the calendar. Every weekend brings another order. Event tees. Volunteer shirts. Staff apparel. Sponsor gear.
Tourism businesses restock constantly. Campgrounds, resorts, and local attractions sell branded shirts to visitors. They need reorders fast because they don’t want empty shelves in July.
Construction and outdoor businesses order heavily in summer. Work shirts, safety colors, hats, and embroidered gear see daily use. When items wear out, replacements are ordered right away.
Youth camps, daycares, and summer programs all need matching shirts. Parents expect them. Kids wear them hard. Reorders happen mid-season.
Summer rewards printers who can keep quality consistent while moving fast. It’s also when long-term relationships matter most. Repeat customers don’t want to explain their logo every time.
Fall brings another shift.
Football, volleyball, cross country, and cheer drive a wave of orders. Spirit wear becomes a priority again. Parents want hoodies. Students want tees they can wear every week.
Schools order apparel for staff and events. Homecoming. Parent nights. School plays. Clubs that didn’t order in spring come back now.
Local businesses prepare for year-end. Company events. Appreciation gifts. Trade shows. Uniform refreshes before winter. Embroidered jackets and fleece become popular.
Nonprofits plan fall fundraisers and awareness campaigns. Shirts are still the easiest way to build visibility and unity.
For a screen printing company Wausau organizations count on, fall is steady and predictable. It’s less chaotic than summer but just as important for revenue.
Some opportunities don’t belong to a single season.
Online stores for schools, teams, and nonprofits run all year. Orders come in weekly. They smooth out slow periods and build long-term relationships.
Promotional products move steadily. Hats, bags, and branded items don’t follow the same seasonal spikes as shirts.
Embroidery stays consistent. Businesses want polished apparel no matter the month.
Reorders happen constantly. A new hire. A lost shirt. A last-minute event. These small orders add up over a year.
Hundreds.
A screen printing company Wausau customers trust doesn’t rely on one big season. It relies on understanding how the year works. Each season brings different needs, different timelines, and different expectations.
That’s where experience matters.
At Four Seasons Screen Printing, we’ve been family owned for over 20 years. We work with schools, businesses, and nonprofits across Marathon County and Wausau. We know what shows up each season because we’ve printed it all before.
If you’re planning an order, or you just want to talk through timing, get in touch. We’ll help you get it done right, and on time.
